CONTENT STRATEGIST

I have worked on creating strategic content focused on user experience for digital products, with over 5 years of experience developing strategies for platforms such as TikTok, Instagram, Twitch, and YouTube. During this time, I have collaborated with over 40 brands and technology companies, including global companies such as Samsung Electronics, Amazon, Xiaomi, Huawei, Motorola, IBM, and Mercado Libre.

My work combines creativity, analysis, storytelling, and a results-driven approach to create content, campaigns, and digital communities that connect technology products with real audiences. I specialize in turning complex ideas into clear, engaging, and relevant messages for digital users.

Media campaign developed in collaboration with Amazon AWS.

Soba

Content Strategist

Remote — Berlin, Germany

December 2023 – Presen

• Led business-driven content strategies using Design Thinking to optimize communication priorities and conversion opportunities.
• Designed user-centered information architecture and storytelling, collaborating cross-functionally under Scrum methodology.
• Analyzed user behavior with Mixpanel and Python (Pandas), generating insights that informed data-driven product decisions.
• Mapped user journeys in Figma and documented research in Notion to ensure alignment and strategic clarity.

Project: Conversion Optimization Strategy — Implemented a data-backed content strategy that identified key behavioral patterns and decision points, contributing to increased conversion rates.

Project: Carousel Production Automation — Built a Python and OpenCV-based automation system to streamline visual asset production, improving operational efficiency and enabling scalable, high-quality content delivery.

Cerebrots

Content Strategist

Remote — Mexico City, Mexico

December 2022 – December 2024

• Developed user personas through qualitative research and behavioral analysis to enhance audience segmentation and increase conversion-driven messaging effectiveness.
• Designed commercially focused content frameworks aligned with business goals to improve conversion rates and strengthen brand positioning.
• Analyzed and optimized Meta Ads and TikTok Ads campaigns, evaluating key metrics such as CTR, conversions, and engagement to reduce funnel friction and improve advertising performance.
• Implemented data-driven strategic adjustments that enabled prioritization of high-impact messaging and more efficient allocation of paid media investment.

Itgenio

UX Writer

Remoto — Moscú, Rusia

Octubre 2022 – Diciembre 2024

• Supervised and optimized bilingual educational content (Spanish and English), ensuring a clear and consistent user experience for an audience of over 50,000 students.
• Evaluated and validated learning materials to maintain clarity, pedagogical consistency, and alignment with the brand’s visual and verbal identity across game development courses.
• Structured content flows, tone, and information hierarchy for programs built with Python, Roblox, Godot, Unity3D, Game Maker, and Microsoft Arcade Code, improving usability and learning navigation.
• Collaborated with academic and product teams to enhance the digital learning experience and standardize content quality frameworks.

IBM

Data Analyst Intern

Mexico City, Mexico

October 2021 – October 2022

• Contributed to data analysis projects using Python and IBM Cloud, transforming complex datasets into actionable insights to enhance digital products and enterprise solutions.
• Designed and optimized virtual assistants with IBM Watson Assistant and watsonx.ai, applying Design Thinking principles to define user needs, structure conversational flows, and establish validation criteria.
• Implemented and deployed a digital persona using Soul Machines, integrating conversational logic and analytical components through Node.js and React.js.
• Evaluated interaction metrics and performance indicators of conversational solutions, supporting data-driven decision-making and continuous user experience improvement.

Codetitlan

Content Strategist

November 2024 – October 2025

• Designed and implemented content strategies for a technology brand to strengthen brand positioning, increase organic reach, and build an engaged community.
• Applied Design Thinking to structure user-centered messaging and narratives, aiming to enhance message clarity and audience connection.
• Led the development of the brand’s verbal identity, tone of voice, and editorial guidelines to ensure communication consistency and market differentiation.
• Designed and optimized production workflows for organic content (short-form videos, podcasts, carousels, and articles) to improve operational efficiency and maintain editorial quality standards.

El Primer Día

Content Strategist

January 2025 – March 2025

Led the visual and verbal rebranding process, applying Design Thinking to redefine the brand’s value proposition, voice, and tone, with the objective of strengthening positioning, enhancing communication consistency, and aligning the brand with its target audience