EDUCACIÓN

INSTITUTO PÓLITECNICO NACIONAL - ESCUELA SUPERIOR DE CÓMPUTO (ESCOM)

Ingeniería en Sistemas Computacionales

CONTENT STRATEGIST

He trabajando en la creación de contenido estratégico centrado en la experiencia del usuario para productos digitales, con más de 4 años de experiencia desarrollando estrategias de contenido para TikTok, Instagram, Twitch y YouTube, construyendo comunidades digitales y ejecutando campañas para marcas como Amazon, Samsung, Huawei, Xiaomi, Motorola, IBM y Mercado Libre.

Imagen de una campaña de medios con Amazon AWS.

WORK EXPERIENCE

Soba

Social Media Coordinator

📍 Remote – Berlin, Germany | Since December 2023

• Produced creative content focused on video games and game development, integrating AI-driven tools to enhance production quality.
• Conducted performance and engagement analytics, and directed Meta Ads and TikTok Ads campaigns.
• Managed and coordinated a network of 30+ influencers, overseeing recruitment, promotional content, and performance tracking to ensure alignment with brand goals and target audiences.

IBM

Technology Engineer Intern

📍 Mexico City, Mexico | October 2022 – October 2023

• Participated in Data Analytics projects utilizing IBM Cloud, Watson Assistant, Watsonx.ai, and Python.
• Developed expertise in IBM Cloud technologies and AI-driven virtual assistant development.
• Led the implementation of a digital persona through Soul Machines, integrating Node.js and React.js with Watson Assistant for interactive experiences.

Digital Marketing Agency

Social Media Manager

📍 Remote | Since November 2023

Designed and executed social media growth strategies for multiple clients, ensuring consistent brand identity and alignment with business objectives. Coordinated multidisciplinary teams of designers, editors, and content creators to deliver high-impact digital campaigns.

Client Portfolio:

Codetitlan

November 2024 – October 2025

• Directed the production of organic tech-focused content including short-form videos, podcasts, carousel posts, and articles.
• Established a structured workflow to maintain a steady and scalable publishing schedule.

El Primer Día

January 2025 – March 2025

• Led a comprehensive visual identity rebranding from concept to implementation.
• Oversaw multimedia content creation across YouTube, Instagram, and TikTok to strengthen the new brand image.

Fundación Katya Echazarreta

July 2023 – August 2023

• Planned and executed the social media strategy for the First Space Camp, amplifying visibility of educational initiatives and milestones through impactful storytelling.

Itgenio

Social Media Coordinator

📍 Remote – Moscow, Russia | October 2023 – December 2024

• Created bilingual (Spanish/English) educational video content on game development using Python, Roblox, Godot, Unity3D, Game Maker, and Microsoft Arcade Code.
• Developed learning resources that reached over 50,000 students across platforms.

Código Facilito

Course Designer & Community Manager

📍 Remote – Mexico City, Mexico | July 2021 – October 2023

• Designed and launched a Basic Algorithms Course, becoming one of the platform’s most-watched with over 2,000 enrollments in its first three months.
• Developed the advertising strategy for the platform’s largest livestream of 2023, achieving record-breaking engagement with an average of 2,000 concurrent viewers.