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Seracon


Seracon is a Canadian company that specializes in creating candles and has its own collections. With a strong focus on design and quality of ingredients, Seracon provides one of the most recognized maple syrup candles in Canada.


As a wholesaler on a platform like Faire, Seracon Partners with boutiques and retailers across North America to deliver products that are beautiful and responsibly made.



In my role as a digital marketer, I contributed to enhancing their online visibility and sales performance through strategic website and catalog optimization, targeted email campaigns, and better customer engagement on Faire and other platforms.


Key Marketing Strategies Applied:




Improved brand profile and storefront on Faire and Website


New product descriptions and high-quality photography


Monthly email marketing campaigns to wholesale buyers


Follow-up system after purchase.


Exclusive product launches and limited-time promotions.

Catalog

Created for Seracon

Catalog

Created for Seracon

In just 8 months, Faire sales doubled, and the brand started receiving more recurring orders, gaines new wholesale clients, and achieved greater visibility on the platform.