Hola, I'm Ella Parlor!
My career started in sunny California, one of the most competitive beverage markets in the country, where I learned fast that flawless decks do not move product. Growing up as the daughter of a United States Marine Corps officer, subpar work was never an option. Today I am a commercial operator, consultant, and investor with over fifteen years helping brands grow, scale, and hold. My work has touched more than one billion dollars in cumulative revenue across every major channel in the business.
THE MOST COMMON THING I HEAR FROM CLIENTS IS THAT THEY WISH THEY HAD BROUGHT ME IN SOONER.
FROM RED BULL TO RESULTS...
I started my career putting cans in hands at Red Bull across Southern California. This gave me a fast education in what actually moves a consumer versus what sounds good in a brief. From there I worked my way through every tier of the system, distributors, national accounts, trade spend, brand exits, and partnerships across the NFL, NBA, MLB, NHL, and MLS. My work has touched billions of dollars in cumulative revenue across Fortune 500 portfolios and founder led brands. I partner with leadership teams to reduce risk, sharpen execution, and position companies for growth, investment, or acquisition.
WHY I CREATED EP CONSULTING
I kept watching the same expensive mistake happen inside brands of every size. The gap between what the strategy promised and what the commercial system could actually deliver, that is where value disappeared. Distribution expanding before velocity was proven. Marketing creating interest with no capture path. Finance unable to trace which spend was working. I built EP Consulting to close that gap, before companies scale the wrong thing, and when they pull back and need to know what is still worth protecting.
