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FULL SPEAKER BIO
Ella Parlor is a commercial operations strategist, author, and founder of EP Consulting, a firm that helps consumer product companies turn fragmented growth into governed commercial systems.
Over 15 years, Ella has worked inside some of the most complex and unforgiving consumer product environments in the world: regulated beverage. Her career spans Diageo, Pernod Ricard, Anheuser-Busch, and Red Bull, with operating roles across field execution, distributor management, national accounts, pricing, trade spend, P&L ownership, and omnichannel growth. The commercial systems she has worked inside and advised have been tied to more than $1 billion in cumulative revenue impact, including 9-figure P&L scope, high 8-figure EBITDA stewardship, and $60M+ in operating budgets managed.
Her results include 269% year-over-year revenue growth for a spirits brand, 873% DTC growth, 247% ecommerce lift, 1,000+ retail doors opened in six months, and three brand exits guided with valuation maximization. She led the first NBA x Spirits digital collaboration, a cross-functional activation spanning the Lakers, arena, brand, agency, influencer, and retail teams, producing 6.2 million impressions and $124,000 in earned media value.
Ella is the author of High Tolerance: Inside the Intoxicating World of Alcohol, a public-facing authority on regulated consumer behavior, alcohol marketing, compliance, cultural demand, and commercial growth. She is also the host of Eavesdrop with Ella, a podcast focused on leadership, personal development, and business strategy.
Her expertise is especially relevant at two inflection points: before a company scales the wrong thing, and when a company pulls back and needs to identify what is still worth protecting. Investors use her as commercial risk management. Founders engage her for execution clarity. Law firms rely on her for regulated industry standards and commercial context.
Ella speaks English and Spanish fluently and holds conversational American Sign Language. She is based in Dallas, Texas.
Topics she speaks on:
EllaParlor.com | EP Consulting | @ellayourbella