AI SHOULD REDUCE TENSION, NOT CREATE MORE
Beverage is a multi layer system. Most 3rd party teams optimize one layer and miss the downstream impact on sales, distributors, retailers, margins, and execution. I embed into the business, understand how decisions actually move, and apply AI where it reduces tension across the system. I was also featured in New York Magazine’s The Cut in a story about my love of AI.
Beverage Is Still A People Business. Your AI Should Reflect That.
WHY BEVERAGE COMPANIES HIRE ME:
3rd Parties Ask:
Where is the inefficiency
What can be automated
What data can be surfaced
I Know to Ask:
Which incentive are we optimizing for
Which stakeholder are we ignoring
What tension will this reduce
What tension will this accidentally increase
Tools and Systems I Work Across:
- Microsoft 365, Copilot, Power BI
- Google Workspace with Gemini
- Microstrategy, Compass, D365
- Salesforce, WorkDay
- SAP, Oracle, AWS
- ChatGPT, Claude, Perplexity
- & Many, many more!
I do not pitch new AI systems. I help connect the tools you already have into a cleaner operating layer, with better decision logic, smoother execution, and stronger return on existing investments.
LET'S GET TO WORK
Beverage & CPG
Quick Chat - Ella Parlor
LET'S GET TO WORK
Beverage & CPG
Quick Chat - Ella Parlor