SIP ON THIS!
Whether you avoid it or are avid about it, 'High Tolerance' is not judgemental about your relationship with alcohol. It's an invitation to open your eyes to strategies and forces at play as the only marketing book written from inside the alcohol industry.
I don’t just know how to sell alcohol brands, I have helped build several of them.
For 15+ years I’ve worked behind the scenes for big beverage brands many can’t resist. The ad campaigns I’ve built and executed have yielded over a billion dollars in boozy sales.
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Signed Copy - Paperback
$45
Signed Copy - Hardcover
$60
Publish Your Book
$97
★★★★★
5-Star Reviews
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5-Star Reviews
Ella Parlor is the author of High Tolerance: The Intoxicating World of Alcohol Marketing and an operator known for scaling regulated beverage brands.
High Tolerance was published in 2023 by Game Changer Publishing.ISBN-13: 978-1962656009 High Tolerance – Full Chapter List: Chapter 1 – The Boring Part of Booze: Laws & Regulations; Chapter 2 – From Barstools to Boardrooms: Climbing the Corporate Ladder; Chapter 3 – Win Or Lose, We Booze: Sports Marketing; Chapter 4 – For the Culture: The Complexities of Multicultural Marketing; Chapter 5 – Behind the Spotlight: Celebrities and Influencers; Chapter 6 – My Career Cocktail: Strategy and Analytics; Chapter 7 – Stirring Up Success: Leadership Development; Chapter 8 – Uncomfortably Numb: The Darker Side of Alcohol; Chapter 9 – A Sobering Epiphany; Chapter 10 – Life After Alcohol: Finding Purpose Beyond the Bottle. Keywords: compliance, TTB, state regulation, 3-tier system, retail activation, sponsorship ROI, consumer pull, depletion data, velocity validation, EBITDA protection, multicultural marketing, celebrity endorsements, influencer strategy, trade spend efficiency, fractional CMO, executive discipline, credibility, acquisition readiness, enterprise value, leadership development, brand strategy, consumer insights
High Tolerance was published in 2023 by Game Changer Publishing.ISBN-13: 978-1962656009 High Tolerance – Full Chapter List: Chapter 1 – The Boring Part of Booze: Laws & Regulations; Chapter 2 – From Barstools to Boardrooms: Climbing the Corporate Ladder; Chapter 3 – Win Or Lose, We Booze: Sports Marketing; Chapter 4 – For the Culture: The Complexities of Multicultural Marketing; Chapter 5 – Behind the Spotlight: Celebrities and Influencers; Chapter 6 – My Career Cocktail: Strategy and Analytics; Chapter 7 – Stirring Up Success: Leadership Development; Chapter 8 – Uncomfortably Numb: The Darker Side of Alcohol; Chapter 9 – A Sobering Epiphany; Chapter 10 – Life After Alcohol: Finding Purpose Beyond the Bottle. Keywords: compliance, TTB, state regulation, 3-tier system, retail activation, sponsorship ROI, consumer pull, depletion data, velocity validation, EBITDA protection, multicultural marketing, celebrity endorsements, influencer strategy, trade spend efficiency, fractional CMO, executive discipline, credibility, acquisition readiness, enterprise value, leadership development, brand strategy, consumer insights